Why soft cotton is closer than mellow yellow: Perceptual distance predicts semantic priming effects independent of linguistic associations
نویسندگان
چکیده
Related words/concepts prime one another, but the notion of semantic relatedness is notoriously difficult to pin down and may be due to linguistic association (reflecting the likelihood of two words appearing in shared/similar contexts) and/or true semantic overlap (reflecting how similar two words are in conceptual representation). In the present work, we propose a novel measure of semantic relatedness, perceptual distance, which represents the overlap in modality-specific perceptual experience of the words’ referent concepts. We contrasted LSA scores as a measure of linguistic association, with perceptual distance as a measure of semantic overlap, in predicting semantic priming effects in both lexical decision and naming tasks. Results showed that perceptual distance best predicted semantic priming effects at 1200ms ISI, and LSA at 200ms ISI, supporting previous findings that simulation effects emerge later than linguistic effects in conceptual processing. Perceptual distance therefore represents an effective measure of semantic relatedness that is independent of lexical associations, and demonstrates true semantic priming that is separable from associative priming.
منابع مشابه
Autom atic Prim ing Effects for New Associations in Lexical Decision and
Information storage in semantic memory was investigated by looking at automatic priming effects for new associations in two experiments. In the study phase, word pairs were presented in a paired-associate learning task. Lexical decision and perceptual identi® cation were used to examine priming effects during and after the study phase. T here was automatic priming for new associations. T he pri...
متن کاملVisual specificity effects on word stem completion: beyond transfer appropriate processing?
An important, but poorly understood, aspect of memory retrieval concerns the conditions under which priming is influenced by perceptual changes in the form of target items. According to transfer appropriate processing perspectives, perceptual specificity effects on priming require a study task that focuses attention on the perceptual, rather than semantic, features of the items. Other research ...
متن کاملMore than meets the eye: context effects in word identification.
The influence of semantic context on word identification was examined using masked target displays. Related prime words enhanced a signal detection measure of sensitivity in making lexical decisions and in determining whether a probe word matched the target word. When line drawings were used as primes, a similar benefit was obtained with the probe task. Although these results suggest that conte...
متن کاملManipulation in advertising text: lexical and semantic aspect
The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...
متن کاملFace (and nose) priming for book: the malleability of semantic memory.
There are two general classes of models of semantic structure that support semantic priming effects. Feature-overlap models of semantic priming assume that shared features between primes and targets are critical (e.g., cat-DOG). Associative accounts assume that contextual co-occurrence is critical and that the system is organized along associations independent of featural overlap (e.g., leash-D...
متن کامل